Lately I have been seeing more requests for URL rewriting in the Alpha Application Server to make URLS more SEO friendly. Google's Matt Cutts first said in 2007 that Google has no problem at all with query-string parameters in URLs. Then just 2 days ago, Google made it pretty clear in the Google Webmaster Central blog post "Dynamic URLs vs. static URLs" that rewritten URLs add an error-prone layer of complexity with no SEO benefit at all.
Similarly, Yahoo has had dynamic URL rewriting as part of their Site Explorer toolbag for almost a year to mitigate any problems with dynamic URLs.
Yes, there are other reasons to use URL rewriting, but if you are just doing it for SEO, don't waste your time.
Wednesday, September 24, 2008
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